Advertising Technology Blog

Global consumer app spending to reach $270B by 2025, driven by 19.5% CAGR. App Store leads with 21% CAGR, non-game apps to surpass games by 2024. Europe shows strong growth.

Telegram led non-gaming app downloads in Jan 2021 with 63M installs, 3.8x more than Jan 2020. TikTok followed with 62M. India and Indonesia were top markets for Telegram.

Honor of Kings earned $258M, up 58% YoY. PUBG Mobile $177M, Genshin Impact $163.5M, Pokémon GO $159.3M, Roblox $138.7M in December 2020.

In 2020, mobile app consumer spending hit $111B globally, up 30.2% YoY. Games drove 71.7% of revenue. First-time installs reached 143B, up 23.7%. TikTok and Zoom saw huge growth among non-game apps.

Five mobile games, led by PUBG Mobile and Honor of Kings, each earned over $1 billion in 2020. Pokémon GO, Coin Master, and Roblox also joined the billion-dollar club, driven by pandemic-related engagement.

Only 2% of App Store games revenue comes from publishers earning under $1M. Apple's new 85/15 split for small developers benefits few, while top earners (2.7% of publishers) account for 97.4% of revenue.

Pokémon GO earned $1B in first 10 months of 2020, its best year yet. Despite pandemic, it thrived with stay-at-home features. US leads revenue at $1.5B. It ranks No.3 in global player spending.

Fortnite was removed from app stores, losing $1.2B revenue. PUBG Mobile leads in battle royale. Fortnite's absence may be filled by competitors like Call of Duty: Mobile.

Signal saw 65,000 US installs after WeChat ban order, up 30% from prior period. QQ tripled installs to 15,000. Signal leads as WeChat alternative.

Toon Blast, a puzzle game released by Zynga's subsidiary Peak Games in 2017, has reached $1 billion in lifetime revenue. It surpassed its predecessor Toy Blast, which earned $820 million. Most revenue comes from the US (60%), followed by Japan and Great Britain. The game also achieved 113 million downloads, with the US leading. This success highlights Peak Games' value to Zynga's future in casual gaming.

TikTok faces potential U.S. ban, leading to a 361% surge in installs for competitors Triller, Zynn, Dubsmash, and Byte. TikTok's global installs declined 25% in July. Competitors capitalized on uncertainty, with Triller and Byte seeing massive week-over-week growth. The situation mirrors India's ban, where rivals like Snack Video and Likee gained traction. ByteDance's challenges create opportunities for other apps to grow audiences.

Contact tracing apps in 13 populous countries have about 9.3% adoption. Australia leads with 21.6%. Germany's app reached 10.4M downloads in a month. India has most total downloads at 127.6M.

Health & Fitness app downloads hit record 656M in Q2 2020, up 47% YoY. Strava saw 179% growth in May. Revenue reached $160.5M. Pandemic drove adoption as consumers sought home workouts.

Global top 10 wellness apps hit 10M April downloads, up 24.2% from Jan. Calm leads with 3.9M. Meditation apps surge amid COVID-19 lockdowns.

TikTok surpasses 2 billion downloads globally, with India leading at 30.3%. Q1 2020 saw record 315 million installs amid COVID-19. User spending hits $456.7 million, 72.3% from China.

Ruby is a powerful tool at Sensor Tower, praised for its gems, metaprogramming, and readability. It excels in data cleaning and quick prototyping, making it ideal for their analytics platform despite being slower than alternatives.

TikTok had its best month in February 2020 with nearly 113 million downloads, 96% Y/Y growth. India led with 46.6M installs, followed by Brazil and US. Revenue hit $50.4M, up 784% Y/Y, mostly from China.

In January 2020, TikTok was the top non-game app with 104.7 million downloads, up 46% year-over-year, led by India (34.4%) and Brazil (10.4%). WhatsApp followed with 90.6 million downloads, up 10%, also led by India (35.3%) and Brazil (9.4%). Facebook, Instagram, and Messenger completed the top five. Data from Sensor Tower's Store Intelligence.

TikTok hit 738M downloads and $177M revenue in 2019, growing 5x from 2018. India led downloads (44%). China topped revenue (69%). Q4 was best quarter. App faces privacy challenges but growth persists.

In 2019, users spent $83.5 billion globally on apps and mobile games, up 17% from 2018. App Store revenue hit $54.2 billion, while Google Play reached $29.3 billion. Games accounted for 74% of spending. First-time installs totaled 114.9 billion, with Google Play leading growth.