Advertising Technology Blog

By 2026, global consumer spending on apps will reach $233 billion, up 77% from 2021, driven by a 12% CAGR. App Store growth outpaces Google Play, with the US leading at $86 billion. First-time downloads hit 181 billion at 4.7% CAGR, though US growth slows. Non-game apps gain share, especially Entertainment on iOS. Asia leads in downloads, India reaching 40.2 billion. Opportunities in Business and Medical apps persist post-pandemic.

PUBG Mobile hits $8B in lifetime player spending. Q1 2022 revenue of $650M, down 6% Y/Y, reflecting mobile gaming market slump. Top market China at 57%.

Genshin Impact exceeded $3 billion in global player spending. It earned $1 billion every six months, ranking as the No. 3 mobile game worldwide. China, Japan, and US are top revenue countries. Live ops drive success, with MAU up 44% YoY in Q1 2022.

This article discusses data privacy in the data market, focusing on GDPR and similar laws. It explains how data vendors ensure compliance through fair and transparent data processing. Sensor Tower describes its privacy-by-design approach, using first and third-party sources with user consent. It emphasizes de-identification and minimizing personal data collection.

Worldwide app installs hit 37B in Q1 2022, with TikTok crossing 3.5B total downloads. Top publishers: Meta, Google, ByteDance.

In 2021, global mobile app revenue reached $133B, up 19.7% Y/Y. TikTok led non-game revenue with $2.3B, while game spending hit $89.6B. Downloads stayed flat at 143.6B, with TikTok and Facebook leading installs.

Eight mobile games, including PUBG Mobile, Honor of Kings, and Genshin Impact, each earned over $1 billion globally in 2021. The top two, PUBG Mobile and Honor of Kings, each generated $2.8 billion. This record surpasses 2020's five billion-dollar games.

Since 2020, over 900 apps have emerged around TikTok, with 2/3 launching after Jan 2020. Most are downloaders (49%) or analytics tools (21%). New app velocity slowed in 2021, suggesting a ceiling in this market.

Sensor Tower's Q3 2021 report highlights TikTok reaching 3 billion downloads, mobile gaming trends post-Fortnite, and growth in sports betting apps. Top categories include Games, Utilities, and Photo & Video.

Japan led per capita mobile spending at $149 in 2020-2021, up 18% YoY. Top 10 markets grew 22% YoY to $65.4B. Thailand saw largest per capita growth increase.

Top 500 apps reached record 91.7M MAU in Q2 2021, growing 8.4% Y/Y. Business apps led with 42% CAGR since Q1 2018. Entertainment apps average 29 minutes daily, shooters lead DAU in mobile games.

Kraft Heinz increased digital ad spending in 2021, with Oscar Mayer refreshing its brand through the 'Keep It Oscar' campaign, shifting focus to desktop video and YouTube after a brief pause in early 2021.

U.S. smartphone users average 46 apps monthly in H1 2021, near pre-pandemic levels. Business, Medical, and Finance apps see growth. Mobile games share drops to 33% in June 2021 from 36% in 2019.

TikTok surpassed 3 billion global installs, becoming the first non-Facebook app to reach this milestone. Consumer spending topped $2.5 billion. Despite bans in India, downloads grew in 2021, with Q2 2021 seeing a 16% Q/Q increase in first-time installs.

Riot Games' mobile titles (Wild Rift, Legends of Runeterra, TFT) surpassed $100M in player spending. Wild Rift leads with $64.7M, followed by TFT ($27.5M) and Runeterra ($16.2M). Q2 2021 revenue hit $36.5M, up 50% from Q1. US accounts for 26% of spending, South Korea 22%, Brazil 6.5%. Google Play drives 59.4% of revenue. Downloads: Brazil 10%, South Korea 9.6%, US 8.3%. Riot plans to expand mobile, including Valorant.

TikTok led non-gaming app downloads in June 2021 with over 65M installs, followed by Facebook at 52M. China and India were top countries for each app respectively.

Top iPhone apps have grown nearly 4x in size over 5 years. Gmail increased 1,797% while Messenger stayed lean. Game sizes also tripled. Developers face trade-offs between consolidation and condensing to manage storage demands.

In the U.S., the top 100 mobile games accounted for 64.4% of player spending in 2020, down from 2017 but revenue grew 35% YoY to $14.4B due to COVID-19. Lower tiers saw faster growth, increasing their share. Globally, top 100 games held 53.5% of spending, up slightly from 2019 but down from 2017. Top 10 worldwide grew 34% to $13.7B, with 17.2% share. The market is expanding for all tiers, especially outside the top 100 in the U.S.

Twitch mobile app saw 22M installs in Q1 2021, up 62% YoY, driven by pandemic. US leads with 17.6M installs in 2020. India grew 588%.

Genshin Impact surpassed $1 billion in player spending in under six months on mobile, making it the fastest title to reach this milestone.