Advertising Technology Blog

TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.

GMV Max automates TikTok Shop ads to boost sales by 20%. It uses organic, paid, and affiliate content. No creative minimum required. Easy setup for immediate ROI.

TikTok Mini Series lets brands publish episodic drama content. With TikTok Growth Max, it boosts discovery, engagement, and conversion. Testing shows up to 3x higher D0 ROAS. Available in select countries and globally for organic posts.

TikTok's Branded Buzz and Search Hubs turn creator-led discovery into brand destinations, boosting search views by 58% and driving deeper engagement.

TikTok Symphony, an AI-powered creative suite, enables businesses to generate video content efficiently from text or assets, including avatars and translations, integrating Dreamina Seedance 2.0 for better quality.

TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.

TikTok's Q2 2026 update enhances Smart+ with modular automation controls, introduces View+ for Pulse Core to optimize 6-second views, and launches commerce tools like One Asset Manager and Collage Carousel to streamline setup.

TikTok Symphony integrates Dreamina Seedance 2.0, improving AI video consistency and motion. This helps advertisers create high-quality content faster with natural movement and fewer manual edits, all while maintaining brand identity across campaigns.

Creator marketing is now core to brand strategy. TikTok and BSI's report shows suitability enables creativity, trust, and performance. Clear expectations empower authentic storytelling.

TikTok and Ebiquity research shows marketing leaders face measurement uncertainty. Brands should avoid the efficiency trap, use premium formats for impact, leverage context, optimize creative quality, and track granular data for accurate ROI.

Starting in 2026, TikTok ads require a verified profile. Linking accounts boosts trust and performance, with 59.3% of advertisers seeing CPA drops. Spark Ads unify organic and paid content.

Use a seasonal marketing planner with key dates for 2026 to boost your brand. Download region-specific TikTok calendars, like for Denmark or France, to prioritize moments for awareness or sales.

The TikTok Ad Awards 2025 celebrated top campaigns from Central Europe, highlighting creativity, culture, and impact. Winners like Pracuj.pl boosted ad recall, Konesso achieved high ROAS, and Knorr drove community engagement. The event showcased how TikTok-first strategies can deliver both branding and performance results.

TikTok and January Digital advocate blending brand and performance marketing. They propose a full-funnel approach using TikTok's tools for discovery, engagement, and conversion, breaking down silos for holistic growth.

TikTok Ad Awards 2025 shortlist announced. Categories: Greatest Branding, Performance, Creative, Impact. Top award is Greatest TikTok. Ceremony on Dec 10 in Warsaw.

TikTok drives 19% more assisted app installs, lower CPIs (e.g., 65% lower for Health & Fitness), 54% higher re-attribution, and 8% lower uninstall rates, making it a cost-efficient platform for app growth.

TikTok's full-funnel automation integrates creative, media, and measurement into one loop, solving fragmentation and boosting performance. Tools like Smart+ and GMV Max help brands scale efficiently with AI.

TikTok launches Travel Ads, a catalog-based solution for travel brands. It uses Smart+ automation, travel-specific optimization, and dynamic creatives to target high-intent audiences, boosting engagement and bookings.

Kantar's Media Reactions report ranks TikTok #1 for innovation, ad spend growth in 2026, and consumer attention. It reflects rising trust, creator content demand, and social commerce trends.

TikTok Search Ads Campaign reaches high-intent audiences via keyword-based ads. Aerie saw 3%+ conversion lift, 3,800 incremental purchases, and $2.64 iROAS. 61% of users find search results more action-inspiring.