Advertising Technology Blog

Unity Vector adds D28 Ad Revenue and Hybrid ROAS campaigns, enabling long-term user value optimization. Beta results show up to 76% retention uplift. These complement D7 strategies for games monetizing via ads or mixed models.

Unity launches D28 IAP ROAS campaigns and simplified onboarding. D28 captures long-term value beyond Day 7, powered by Vector. Partners saw higher ARPU and retention. New flow enables direct ROAS campaign setup with faster learning phase.

Discord Social SDK for Unity lets developers integrate social features like friends, messaging, and lobby systems. A new Unity Learn course teaches implementation. Examples include Marvel Strike Force, Halfbrick Sports, Rust, and 7 Days to Die.

Rewards have evolved from marketing tools to loyalty drivers, fueled by user demand for tangible value, economic shifts, and privacy challenges. Offerwalls subsidize rewards, boosting engagement and monetization for apps and games.

Far Out Games created a fully destructible 1950s world in Deliver At All Costs, using custom pipelines, aggressive culling, and particle effects to maintain 60 fps. Cars and buildings break into hundreds of parts, ensuring unique destruction each play.

Aura Remarketing re-engages inactive app users via on-device notifications. It targets high-value users based on demographics, device, and behavior, boosting retention and ROI without new user acquisition costs.

68% of parents use mobile apps for back-to-school shopping, 46% purchase via apps. Dads are early planners, moms key purchasers. Coupons/deals drive decisions, and rewarded ads are highly engaging. Launch campaigns mid-Q2 to capture early planners.

This text is a trademark notice for Unity Technologies. It asserts that Unity, Unity logos, and other Unity trademarks are owned by Unity Technologies or its affiliates. Other trademarks mentioned belong to their respective owners.

The text states that Unity trademarks are owned by Unity Technologies. Other brands belong to their respective owners. This is a trademark notice for advertising.

Unity trademarks and logos are owned by Unity Technologies. Other brands are trademarks of their respective owners. This article likely discusses trademark usage in advertising.

Mobile gaming in 2025 will focus on IP-based games, hybrid-casual monetization, AI-driven personalization, and puzzle genre growth. Programmatic CTV maturity will enhance ad accountability. Evergreen titles and user-level customization are key trends.

Mobile gaming trends in 2025 include rewarded marketplace expansion beyond games, subscription apps adopting ads, resurgence of midmarket titles, hybrid-casual dominance, APAC global reach, and long-format playables.

This article notes that Unity, its logos, and trademarks belong to Unity Technologies. Other brands are trademarks of their respective owners. It's a legal disclaimer found in advertising contexts.

Unity trademarks are owned by Unity Technologies. Other names and brands are trademarks of their respective owners. This notice clarifies trademark rights in advertising.

Unity trademarks are owned by Unity Technologies. Other names are trademarks of their respective owners. This article provides legal information about trademark usage in advertising.

To avoid cannibalizing subscriptions, apps should prime users for ads, use user-initiated formats like rewarded videos, and segment users by region or device to target ads to low-conversion users.

42% of adults over 50 play mobile games over an hour daily, with fun and relaxation as top reasons. Advertisers should use interactive ads in popular genres like card and match-3 to engage this growing audience.

Update creatives with sports themes, engage users with polls, use limited-time offers for FOMO, and diversify marketing channels to scale apps during major sporting events.

Unity LevelPlay introduces major updates including easier integration via Unity Editor, enhanced UA with ML, multiple ad units, centralized data dashboard, and revamped UX. These aim to boost revenue, user quality, and streamline game growth.

Privacy changes like ATT and cookie deprecation reduce addressability. Brands must adapt mobile strategies focusing on in-app ads, first-party data, and alternative IDs to reach users where 90% of mobile time is spent.