UnityUnity

2024 Roundup and Spotlight on Mobile Game Growth | Unity

By Savannah Cookson·Dec 17, 2024·1 min read

The article states that Unity, Unity logos, and other Unity trademarks are trademarks or registered trademarks of Unity Technologies or its affiliates in the U.S.
and elsewhere, with a link for more info.
It also mentions that other names or brands are trademarks of their respective owners.
This is a standard legal disclaimer often included in advertising materials to clarify trademark ownership and avoid confusion.

You Might Also Like

AdjustAdjust

How to launch and scale puzzle & match 3 games | Adjust

Puzzle and match 3 games show strong growth with 9.7B downloads in 2024. Rising CPI and CPM challenge UA, but CTR improved. Retention dips slightly while session lengths increase. Developers should use pLTV, incrementality testing, and tailored regional strategies for success.

failing to separate organic·Feb 17, 2025·5 min readRead article →
UnityUnity

Industry Perspectives on 2025 Mobile Gaming Trends | Unity

Mobile gaming in 2025 will focus on IP-based games, hybrid-casual monetization, AI-driven personalization, and puzzle genre growth. Programmatic CTV maturity will enhance ad accountability. Evergreen titles and user-level customization are key trends.

Sari Berkovich·Jan 7, 2025·8 min readRead article →
AdjustAdjust

Key mobile app trends and insights for Ramadan 2025 | Adjust

Ramadan 2025 offers app marketers high engagement opportunities. Key verticals include e-commerce, finance, gaming, and entertainment. Data shows install and session growth across METAP. Strategies: optimize timing, personalize, use video, and emphasize social good. Adjust's tools help measure and optimize campaigns.

consumer behavior·Feb 12, 2025·8 min readRead article →
AdjustAdjust

Ultra casual games’ impact on mobile gaming | Adjust

Ultra casual mobile games captivate users with simple, meditative gameplay and ad-based monetization. They achieve high engagement via satisfying repetitive actions and visual appeal. Vietnamese studios lead in cost-effective production, leveraging data for optimized ad revenue. MMPs like Adjust aid attribution and growth.

Pixit Labs·Mar 3, 2025·7 min readRead article →
AdjustAdjust

Next generation measurement for every marketer | Adjust

Next-gen measurement uses AI to predict outcomes, measure true campaign impact, and holistically analyze marketing mix, enabling smarter resource allocation and faster decisions.

harnessing the power of·Jan 29, 2025·4 min readRead article →
AdjustAdjust

FIFA World Cup 2026 mobile app trends for marketers | Adjust

World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.

Prashansa Shrestha·Jun 1, 2026·8 min readRead article →
UnityUnity

4 key strategies to drive scale and revenue for your app during the shopping season | Unity

Unity trademarks are owned by Unity Technologies. Other names are trademarks of their respective owners. This article provides legal information about trademark usage in advertising.

Daniel Godley·Sep 23, 2024·1 min readRead article →
AdjustAdjust

Alternative app stores: New opportunities for app growth | Adjust

App stores like Apple's and Google's face competition from alternatives due to regulations. These offer niche audiences, flexible policies, and better monetization. Developers should adopt multi-platform strategies for future growth.

device manufacturers·Feb 24, 2025·5 min readRead article →

More from Unity