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Next generation measurement for every marketer | Adjust

By harnessing the power of·Jan 29, 2025·4 min read

Mobile measurement is evolving with AI-powered solutions like predictive analytics for early user value estimation, incrementality analysis to isolate true campaign impact, and marketing mix modeling (MMM) for holistic cross-channel view.
These tools help marketers optimize budgets, improve ROI, and navigate privacy changes, making advanced analytics accessible to all.

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How to scale a gaming app to 1 million players | Adjust

Scaling a gaming app to 1M+ users requires AI-driven UA, personalized creatives, cross-platform storytelling, influencer collabs, ASO, and smart retention via adaptive content, community building, and localization. Deep linking improves conversion and re-engagement. Hybrid monetization with value-driven purchases, subscriptions, and dynamic pricing sustains revenue.

utilizing AI technology and·Mar 19, 2025·6 min readRead article →
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How to stop users deleting your app: 10 tips | Adjust

Practical strategies to reduce app uninstalls include enhancing onboarding, delivering consistent value, optimizing performance, personalizing engagement, proactive communication, social proof, preventing fatigue, using data, building habits, and rewarding loyalty. These tactics boost retention and build lasting user relationships.

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AI in mobile gaming: Enhancing player experiences | Adjust

AI transforms mobile gaming by powering smarter game development, personalized player experiences, and dynamic monetization. It enhances user acquisition through real-time bidding and A/B testing, enabling studios to optimize marketing spend and improve ROI.

analyzing player data·Apr 15, 2025·6 min readRead article →
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Ultra casual games’ impact on mobile gaming | Adjust

Ultra casual mobile games captivate users with simple, meditative gameplay and ad-based monetization. They achieve high engagement via satisfying repetitive actions and visual appeal. Vietnamese studios lead in cost-effective production, leveraging data for optimized ad revenue. MMPs like Adjust aid attribution and growth.

Pixit Labs·Mar 3, 2025·7 min readRead article →
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FIFA World Cup 2026 mobile app trends for marketers | Adjust

World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.

Prashansa Shrestha·Jun 1, 2026·8 min readRead article →
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Adjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust

Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.

Insights Team·May 27, 2026·3 min readRead article →
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Alternative app stores: New opportunities for app growth | Adjust

App stores like Apple's and Google's face competition from alternatives due to regulations. These offer niche audiences, flexible policies, and better monetization. Developers should adopt multi-platform strategies for future growth.

device manufacturers·Feb 24, 2025·5 min readRead article →
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Apple Search Ads (ASA) now included in SKAdNetwork | Adjust

Apple will include Apple Search Ads (ASA) in SKAdNetwork from April 10, 2025, allowing concurrent attribution via SKAN and the AdServices API. This aligns ASA with privacy-preserving frameworks, enabling advertisers to measure campaigns alongside third-party networks more comprehensively.

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