AdjustAdjust

How to stop users deleting your app: 10 tips | Adjust

By removing unnecessary assets and·Apr 2, 2025·8 min read

This blog outlines ten proven strategies to prevent users from deleting your app.
First, enhance the onboarding experience to make a strong first impression.
Consistently deliver value and utility to meet evolving user needs.
Optimize app performance to ensure stability, speed, and lightweight design.
Personalize engagement through behavior-based notifications and tailored in-app experiences.
Stay top of mind with proactive, non-intrusive communication.
Build trust through social proof like reviews and testimonials.
Prevent app fatigue by balancing frequency and relevance.
Use data and insights to understand uninstall triggers and address root causes.
Encourage habit formation with streaks, daily rewards, and regular updates.
Finally, reward loyalty with exclusive perks and recognition.
Implementing these tactics helps create an app experience users want to stick with, reducing churn and fostering long-term engagement.

You Might Also Like

AdjustAdjust

Marketing mix modeling (MMM) for mobile marketers | Adjust

Marketing mix modeling (MMM) analyzes aggregated marketing data to measure impact on outcomes. Unlike media mix modeling, it includes pricing and promotions. MMM complements attribution, offering a privacy-compliant, high-level view for mobile marketers.

privacy regulations and reduced·Jun 2, 2025·6 min readRead article →
AdjustAdjust

WWDC25: AdAttributionKit, SKAN, iOS 26, and more | Adjust

WWDC25 introduced AdAttributionKit updates: multiple re-engagement conversions, customizable attribution rules, and country codes in postbacks. These changes enhance measurement flexibility and privacy for mobile marketers.

the advertiser for clicks·Jun 9, 2025·8 min readRead article →
AdjustAdjust

Hybrid monetization: Maximizing mobile app revenue | Adjust

Hybrid monetization combines in-app purchases, advertising, and subscriptions to diversify revenue. Popular in mobile gaming, it now expands to other verticals. Best practices include audience understanding, user segmentation, and balancing user experience with revenue to maximize lifetime value.

the recognition that different·May 6, 2025·8 min readRead article →
AdjustAdjust

FIFA World Cup 2026 mobile app trends for marketers | Adjust

World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.

Prashansa Shrestha·Jun 1, 2026·8 min readRead article →
AdjustAdjust

Adjust at MAU 2025: AI, app growth, events, and more | Adjust

Adjust was title sponsor at MAU 2025, showcasing Growth Copilot, an AI solution. CEO Andrey Kazakov discussed AI in mobile growth. The team hosted events like TopGolf and a VIP Happy Hour. The blog highlights the importance of AI for marketing efficiency.

Insights Team·May 27, 2025·3 min readRead article →
AdjustAdjust

Meta measurement updates: AMM now supported in Adjust | Adjust

Adjust supports Meta's Advanced Mobile Measurement (AMM) for non-aggregated data. Engaged Views will be treated like clicks from July 21, 2025. AEM data changes started June 10. Opt-in required for AMM benefits.

signing Meta·Jun 17, 2025·4 min readRead article →
AdjustAdjust

Adjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust

Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.

Insights Team·May 27, 2026·3 min readRead article →
AdjustAdjust

How data collaboration platforms work in mobile marketing | Adjust

Data collaboration platforms help mobile marketers unify first-party data, ensure privacy compliance, and activate insights across partners. They offer secure data sharing, identity resolution, and workflow automation, enabling better targeting, campaign optimization, and scalability in a post-device-ID world.

automating workflows·Jun 11, 2025·3 min readRead article →

More from Adjust