AdjustAdjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust was proud to return as title sponsors of MAU 2026, a major mobile industry event in Las Vegas.
They took the keynote stage to present Agentic Growth Management, using AI to automate campaign decisions.
Their booth attracted marketing leaders from gaming, ecommerce, fintech, and more.
They hosted multiple events including happy hours, karaoke parties, and VIP dinners.
The week emphasized the shift towards agentic AI in mobile marketing, with Adjust positioned as the execution layer.
Next year's MAU moves to the Bellagio.
You Might Also Like
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustVietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming sessions up 15% YoY, finance installs up 21%, and entertainment session lengths reaching 24.46 minutes. Businesses need reliable measurement to stand out.
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
AdjustConnecting Adjust data to your AI workflows with the Adjust MCP server
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing workflows without manual transfers.
TikTokTransforming Video Creation With TikTok Symphony And Dreamina Seedance 2.0 | TikTok For Business Blog
TikTok Symphony integrates Dreamina Seedance 2.0, improving AI video consistency and motion. This helps advertisers create high-quality content faster with natural movement and fewer manual edits, all while maintaining brand identity across campaigns.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
UnityIntroducing Vector-Powered D28 IAP ROAS Campaigns and Simplified ROAS Onboarding | Unity Ads
Unity launches D28 IAP ROAS campaigns and simplified onboarding. D28 captures long-term value beyond Day 7, powered by Vector. Partners saw higher ARPU and retention. New flow enables direct ROAS campaign setup with faster learning phase.
UnityUnity Vector Expands D28 ROAS for Ad Revenue & Hybrid Models
Unity Vector adds D28 Ad Revenue and Hybrid ROAS campaigns, enabling long-term user value optimization. Beta results show up to 76% retention uplift. These complement D7 strategies for games monetizing via ads or mixed models.
More from Adjust
FIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Vietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Connecting Adjust data to your AI workflows with the Adjust MCP server
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
How branded domains power modern customer journeys
TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes l...
Adjust x Superwall integration for subscription lifecycle measurement
Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle eve...
Getting app user experience right across the full journey
Mobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to ab...