UnityIntroducing Vector-Powered D28 IAP ROAS Campaigns and Simplified ROAS Onboarding | Unity Ads
Unity announces major upgrades to user acquisition: D28 IAP ROAS campaigns and simplified ROAS campaign onboarding.
D28 campaigns target users with longer payback periods, predicting 28-day revenue via Vector.
Running D28 with D7 campaigns unlocks incremental high-value segments.
Homa reported 14% uplift in D28 ARPU and 63% higher retention.
The new onboarding flow allows direct ROAS campaign setup in the dashboard, with improved data readiness checks.
Vector's optimized learning phase shows 'Learning' status until data threshold met, then transitions to 'Live', enabling faster scaling.
These features help advertisers maximize returns by capturing both short and long-term user value.
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