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Instagram deep links: how to create, use, and measure them

By Dubi Furie·May 7, 2026·8 min read

Instagram deep links are URLs that direct users from Instagram to a brand's app, but Instagram's walled garden resists standard deep linking, causing broken links and lost attribution.
AppsFlyer's OneLink technology solves this with branded smart landing pages, deferred deep linking, and per-creator attribution, enabling accurate measurement of clicks, installs, and in-app events across bio links, Stories stickers, and DMs.
This turns Instagram into a measurable growth channel for performance teams.

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