Advertising Technology Blog

Meta introduces Business Agent, an AI tool for businesses to provide instant, personalized customer responses 24/7 on WhatsApp, Messenger, and Instagram. It answers questions, recommends products, books appointments, and closes sales. Setup is free initially, with future paid subscriptions. It also helps businesses get discovered via WhatsApp search and offers a morning briefing for operators. A platform allows integration with systems like Shopify and Zendesk for large enterprises.

In 2025, multi-channel growth demands programmatic deep linking. OneLink API 2.0 automates link creation with QR generation, custom TTL, and improved developer experience. Brands like Albertsons and Apartment List saw measurable gains: 113% more app traffic and 30% increase in LTV. Deep linking is now infrastructure for conversion.

World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.

The Ads Decoded podcast final episode features Google product teams discussing Gemini models for Search and YouTube, plus roundtable on AI Search, measurement, and creative tools.

IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads during the season, while super.money downloads doubled, highlighting cross-platform engagement across entertainment, commerce, and fintech.

Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.

TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.

AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half of visits, while desktop dominates time spent. Search and social remain major gateways, but AI is emerging as a new discovery layer.

Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen AI Brand Mentions. Spike Analysis added for anomaly detection.

US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches $48B. Mobile web visits surpass desktop but engagement lower.

Google Display Ads is transitioning into a unified Demand Gen platform, allowing display advertisers to manage GDN presence directly. Early adopters see a 9.5% average ROI increase. Migration tool provided, completion expected by 2027.

Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games using hybrid strategies. The tools benchmark ad revenue, networks, and formats to optimize monetization.

Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming sessions up 15% YoY, finance installs up 21%, and entertainment session lengths reaching 24.46 minutes. Businesses need reliable measurement to stand out.

Web measurement now uses mobile-grade attribution, signals, and unified performance insights. This evolution integrates advanced tracking methods formerly exclusive to mobile, offering coherent analytics across channels for better optimization.

High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.

A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences are overstated. Lifestage and platform usage are far stronger predictors of behavior than age.

Unity Vector adds D28 Ad Revenue and Hybrid ROAS campaigns, enabling long-term user value optimization. Beta results show up to 76% retention uplift. These complement D7 strategies for games monetizing via ads or mixed models.

Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.

Google introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.

Asset Studio helps create Google Ads assets from briefs, brand guidelines, and goals. It generates multiple themes, allows refinement via natural language, and soon integrates Gemini Omni for video. 1-Click A/B Testing measures performance.