State of Web 2026: How AI Is Reshaping the Internet

AI assistants emerged as the fastest-growing web category in 2025, with traffic surging 86% YoY globally.
ChatGPT added over 60 billion visits and became the #6 most visited website.
Mobile accounted for 47.6% of visits in 2025 and over half in Q1 2026, but desktop still represents >70% of time spent.
Search and social remain the dominant discovery gateways, generating 2.4 trillion visits in 2025, though time spent declined slightly.
AI is beginning to influence consumer behavior, e.g., Amazon Rufus users convert at nearly double the rate.
AI traffic sources are still <1% of total web traffic but growing rapidly, positioning AI as a new discovery layer alongside search and social.