In April 2026, Honor of Kings topped global revenue, driven by Season 43 update, cross-title event with Honor of Kings: World, and Ne Zha 2 collaboration.
Last War: Survival Game ranked second with Easter Celebration.
Whiteout Survival, Royal Match, and Gossip Harbor also performed well via seasonal events.
Total consumer spending reached $6.4 billion, down 4% MoM.
For revenue growth, SD Gundam G Generation ETERNAL led with its 1st Anniversary update, followed by eFootball's milestone campaigns and Delta Force's new season.
In downloads, Block Blast!
remained #1 globally, Free Fire #2, while Arrows Puzzle Escape and Arrows GO!
topped growth charts due to simple mechanics.
Honor of Kings: World and another new open-world title saw strong download growth.
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
Last War: Survival Game led global mobile game revenue in March 2026 via seasonal events. Whiteout Survival and Gossip Harbor rose in rankings. Market reached $6.7 billion, up 2% MoM. New releases like StoneAge: Idle Adventure saw growth. Block Blast! led downloads.
Top grossing mobile games in Feb 2026 include Last War, Game for Peace, and Whiteout Survival, leveraging Valentine's and Lunar New Year events. Global spending hit $6.55B. Block Blast! led downloads, while Pokémon GO and Wuthering Waves saw strong revenue growth.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
Benchmarking top casual games shows standard tournaments are table stakes (avg 2.5 formats). Royal Match excels by layering win-streak events, co-op challenges, and album chases on weekends to drive revenue. Strategy is about integrating events, not just copying them.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads during the season, while super.money downloads doubled, highlighting cross-platform engagement across entertainment, commerce, and fintech.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
Learna and Pengu succeed by applying proven engagement mechanics to new contexts. Learna uses streaks for AI tutoring; Pengu uses co-op gamification for social networking. Both show that breakout growth often comes from reapplying familiar systems to untapped categories.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
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Benchmarking top casual games shows standard tournaments are table stakes (avg 2.5 formats). Royal Match excels by layer...