Advertising Technology Blog

IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads during the season, while super.money downloads doubled, highlighting cross-platform engagement across entertainment, commerce, and fintech.

AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half of visits, while desktop dominates time spent. Search and social remain major gateways, but AI is emerging as a new discovery layer.

Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen AI Brand Mentions. Spike Analysis added for anomaly detection.

US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches $48B. Mobile web visits surpass desktop but engagement lower.

Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games using hybrid strategies. The tools benchmark ad revenue, networks, and formats to optimize monetization.

Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.

Benchmarking top casual games shows standard tournaments are table stakes (avg 2.5 formats). Royal Match excels by layering win-streak events, co-op challenges, and album chases on weekends to drive revenue. Strategy is about integrating events, not just copying them.

Last War: Survival Game led global mobile game revenue in March 2026 via seasonal events. Whiteout Survival and Gossip Harbor rose in rankings. Market reached $6.7 billion, up 2% MoM. New releases like StoneAge: Idle Adventure saw growth. Block Blast! led downloads.

ChatGPT uninstalls surged 295% DoD after partnering with the Department of War. Claude gained users by refusing, outpacing ChatGPT in US downloads on March 2.

Top grossing mobile games in Feb 2026 include Last War, Game for Peace, and Whiteout Survival, leveraging Valentine's and Lunar New Year events. Global spending hit $6.55B. Block Blast! led downloads, while Pokémon GO and Wuthering Waves saw strong revenue growth.

In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.

Mobile dominates downloads but shifts to monetization, while PC/Console thrives with premium games. Strategy leads mobile revenue growth, and Battlefield 6 tops 2025 PC/Console sales. Indie co-op games like R.E.P.O. leverage content creators for viral success.

AI dominates Q4 2025 app economy with GenAI downloads up 89% YoY and IAP revenue up 212%. Gaming market plateaus, non-gaming apps drive growth. YouTube surpasses Google in web visits globally. AI referral traffic grows over 124% YoY.

In January 2026, total ad spend held at $12B, but categories shifted: Gaming surged 42% YoY, edging out Food & Dining. Health & Fitness grew 6% RPD.

Generative AI drove Retail Media growth with 165% YoY impression increase. Microsoft Copilot led with 392M impressions. Video channels like OTT showcased AI use cases.

Mobile market reached all-time highs in 2025 with $167B IAP revenue (+10.6% YoY). Non-game apps surpassed games in revenue. AI apps nearly tripled IAP to $5B. Attention economy intensifies as growth shifts from adoption to monetization.

Top iOS dating apps in Peru saw revenue growth in Q4 2025, with Tinder leading at $17K weekly. Downloads surged for yope and Couple Joy, while active users increased across all apps.

Top social apps in Algeria saw declining downloads and revenue in Q4 2025. TikTok and Facebook had stable active users, while SuperLive and Tango showed growth.

In late 2025, TikTok led South Africa's social apps in revenue and users, while Facebook and Instagram saw declines. Poppo Live and Grindr showed stable growth. Overall, trends indicated shifting user engagement and monetization patterns.

MONOPOLY GO! surpassed $6 billion in lifetime IAP revenue in 2025, the fastest ever. It engages 70% daily return rate and ranks #14 all-time mobile revenue.