SensorTowerSensorTower

Introducing Enhanced Web Insights: 3 New Reports & How to Use Them

May 26, 2026·3 min read

Sensor Tower's Web Insights has grown significantly, covering 4 million websites and 12 million paths across 56 countries.
Three new reports are introduced: Traffic Flow maps user journeys before and after visiting a site, aiding partnership and acquisition strategies; LLM Market Share provides usage metrics for AI platforms like ChatGPT and Claude; Gen AI Brand Mentions tracks brand visibility in AI conversations.
Additionally, Spike Analysis automatically identifies traffic anomalies.
These tools help brands optimize for AI-driven discovery and competitive positioning.

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