Sensor Tower's new Ad Monetization reports address the gap between in-app purchase data and total app revenue, revealing that ad revenue is a critical component.
While only 30-40% of mobile users make IAPs, 72% of top grossing games use hybrid monetization (IAP + ads).
The 'App Analysis' and 'Top Ad Publishers' reports provide granular data on ad revenue, ARPMAU, ads per minute, network performance, and ad formats.
Use cases include benchmarking competitors, identifying top networks, evaluating acquisition targets, and tracking monetization shifts over time across verticals like news, ecommerce, and entertainment.
This data empowers clients to optimize their ad strategy and capture a complete revenue picture.
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