Unity Vector Expands D28 ROAS for Ad Revenue & Hybrid Models

Unity Vector has expanded its ROAS campaign suite to include D28 Ad Revenue and D28 Hybrid ROAS, targeting advertisers whose user value accrues beyond the first week.
The D28 Ad Revenue ROAS optimizes for 28-day ad revenue, while Hybrid combines IAP and ad revenue.
Beta results from March-April 2026 show significant improvements: for Ad Revenue, 90% of games saw higher D28 retention (median +62%) and 67% higher ARPU (+68%); for Hybrid, 88% saw retention gains (+76%) and 59% ARPU gains (+41%).
These campaigns complement existing D7 options, allowing advertisers to capture users who monetize later.
Unity now offers the full D28 ROAS suite across IAP, ad revenue, and hybrid models.