Reduce User Churn with Aura Remarketing | Unity

Aura Remarketing is Unity's solution to combat user churn, which sees 90% of users dropping off within 30 days.
It re-engages inactive users through smart, native notifications delivered on their devices.
The tool targets high-value users who have already shown interest, using advanced segmentation like user type, demographics, device models, download recency, app engagement, and post-install behavior.
By focusing on users who made in-app purchases or played frequently, it drives meaningful reactivations and grows the active user base without additional acquisition costs.
The campaign requires a performance link, redirect link, user criteria, bid, and KPIs.
Currently, notifications are the sole placement, with future expansions planned.
No extra privacy steps are needed as it's carrier-grade compliant.