How are LLMs transforming mobile user acquisition? | Adjust

Large language models (LLMs) such as ChatGPT, Gemini, and Claude are transforming mobile advertising by acting as direct answer engines for user queries, reducing reliance on traditional search and app store discovery.
This shift requires mobile marketers to optimize their app presence for LLM-generated recommendations through improved content, structured metadata, and reputation management.
Emerging native ad formats include sponsored follow-up prompts, contextual links, and interactive showcases.
Advertisers should track AI-driven traffic, test queries regularly, and align strategies across SEO, ASO, and CRM to remain competitive as LLMs become mainstream discovery channels.