AdjustVietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market continues to expand with strong download volumes and high user engagement, but increasing competition makes sustainable revenue harder to achieve.
Adjust's 'Mobile app trends spotlight edition: Vietnam 2026' report provides benchmarks to help businesses measure performance and find growth opportunities.
Key findings include: gaming app sessions increased 15% YoY in Q1 2026, outperforming global and APAC averages; finance app installs rose 21% compared to the previous year; entertainment app session lengths grew 12% to 24.46 minutes.
The report offers contextual insights for app marketers to act quickly and effectively.
You Might Also Like
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustAdjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
TikTokTransforming Video Creation With TikTok Symphony And Dreamina Seedance 2.0 | TikTok For Business Blog
TikTok Symphony integrates Dreamina Seedance 2.0, improving AI video consistency and motion. This helps advertisers create high-quality content faster with natural movement and fewer manual edits, all while maintaining brand identity across campaigns.
AdjustConnecting Adjust data to your AI workflows with the Adjust MCP server
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing workflows without manual transfers.
UnityIntroducing Vector-Powered D28 IAP ROAS Campaigns and Simplified ROAS Onboarding | Unity Ads
Unity launches D28 IAP ROAS campaigns and simplified onboarding. D28 captures long-term value beyond Day 7, powered by Vector. Partners saw higher ARPU and retention. New flow enables direct ROAS campaign setup with faster learning phase.
UnityUnity Vector Expands D28 ROAS for Ad Revenue & Hybrid Models
Unity Vector adds D28 Ad Revenue and Hybrid ROAS campaigns, enabling long-term user value optimization. Beta results show up to 76% retention uplift. These complement D7 strategies for games monetizing via ads or mixed models.
More from Adjust
FIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Adjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, hi...
Connecting Adjust data to your AI workflows with the Adjust MCP server
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
How branded domains power modern customer journeys
TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes l...
Adjust x Superwall integration for subscription lifecycle measurement
Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle eve...
Getting app user experience right across the full journey
Mobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to ab...