Adjust x Superwall integration for subscription lifecycle measurement

Adjust announces a partnership with Superwall, a mobile paywall management platform, making Adjust the first MMP to integrate.
A server-to-server integration forwards subscription lifecycle events from Superwall to Adjust, enabling full-funnel attribution across paywall and monetization flows.
The integration supports Apple App Store, Google Play, and Stripe.
For Stripe purchases, Superwall links the purchase to a device via identity linking, sending device-level events to Adjust.
Setup involves creating event tokens in Adjust and mapping them in Superwall.
Revenue can be reported as gross or net.