Advertising Technology Blog

World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.

Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.

Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming sessions up 15% YoY, finance installs up 21%, and entertainment session lengths reaching 24.46 minutes. Businesses need reliable measurement to stand out.

Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing workflows without manual transfers.

TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes links, scales creation via APIs, and routes users dynamically across web and app for consistent experiences and measurement.

Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle events for full-funnel attribution across App Store, Google Play, and Stripe.

Mobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.

Conversion Rules extend fraud prevention beyond attribution by validating post-install activity. Features include Flow Checks for event timing/sequence, Source checks for S2S events, ad revenue filtering, and Parameter Rules for SDK parameter validation.

LATAM app market shows strong growth: installs up 13% and sessions up 20% YoY in 2025. E-commerce sees 17% install growth and 30% more sessions. Finance app session length increases to 6.03 minutes. Marketers should use latest data to benchmark and focus on high-growth verticals.

Link aesthetics impact campaign success. Branded domains, short links, social previews, and deep linking build trust and boost conversions. Small improvements like these prevent user drop-off.

International app expansion requires market research, validation, localization, ASO, and scalable infrastructure. Measure KPIs like retention and LTV. Use attribution tools like Adjust to optimize campaigns.

During Songkran 2025 in Thailand, app installs rose 8% overall. Food & drink apps saw 141% install and 160% session surges. E-commerce and social apps also grew significantly.

Adjust's PC & Console solution tracks cross-device player journeys, connecting campaign attribution to in-game actions across mobile, PC, console, and web. It addresses fragmented platforms via S2S, Web SDK, and external device IDs, with unified reporting in Datascape to optimize acquisition spend.

Mobile gaming shifts focus from growth to retention in 2026 due to rising acquisition costs. The report provides data on installs, sessions, retention, and costs across subgenres, regions, and countries to help optimize UA strategies.

Segment users by geography, acquisition, lifecycle, engagement, revenue, and events. Use Adjust Audiences to build dynamic segments and share them with partners for smarter retargeting, win-back, and personalized campaigns that drive growth.

Incrementality testing uses machine learning to measure whether budget changes cause real growth or just shift demand. InSight provides statistically validated lift or cannibalization, helping marketers make confident budget decisions.

The report highlights key mobile app trends for 2026, including rising ATT opt-in rates, increased finance and e-commerce app sessions, and diversification of acquisition channels.

SpendWorks unifies ad spend from multiple sources, automates data collection, and aligns spend with performance. It supports various collection methods, including API integrations, scheduling, and web-to-mobile tracking, enabling smarter budget decisions and improved ROAS.

Global dating app installs and sessions declined in 2025, but retention improved. Acquisition costs rose while session length fell. Valentine's Day drove only a small lift for dating apps, with video streaming and recipe apps seeing larger gains. Adjust's tools help optimize performance.

Web-to-app strategies drive higher retention and LTV by targeting high-intent users. Use native creatives, clear copy, deep linking, and attribution continuity. Measure beyond installs to optimize ROI.