Advertising Technology Blog

Adjust and Meta's AEM integration offers iOS advertisers privacy-centric, near real-time attribution. It expands App promotion campaigns and provides 1-day/7-day click reporting, helping optimize ad spend and ROAS while complying with privacy frameworks.

TrueLink deep linking solution enables frictionless cross-platform user journeys, boosting engagement and conversion through branded links, smart banners, and web-to-app scripts.

This article explains eCPC and CTR, key mobile ad metrics, with 2024 benchmarks by region and vertical. It offers strategies to reduce eCPC and boost CTR, including audience targeting, A/B testing, and bid optimization.

Latin America's app market is booming, with LATAM's ATT opt-in rate surpassing global averages. Brazil leads at up to 48%. Argentina saw 36% YoY session growth. E-commerce apps surged 80% in installs. Finance app sessions lengthened by 24% to 6.63 minutes in H1 2024.

Finance app industry shows 45% install growth YoY in 2023, with crypto up 196%. Retention challenges persist (20% Day 1, 9% Day 30). In-app revenue surged 119% in Q1 2024. Focus on personalization, security, and diverse monetization for success.

Adjust's new shopping app report reveals 61% YoY install growth from H1 2023 to H1 2024, with Europe leading retention. Q4 2023 saw revenue spikes of 34% in November and 22% in December. The report offers benchmarks and strategies for e-commerce app growth.

The 2024 Olympics boosted mobile app engagement significantly. Streaming apps saw 43% install increase on July 27. Food delivery and ride-hailing apps also surged, with France leading. Marketers can leverage such events for cross-platform strategies.

Google's Privacy Sandbox on Android introduces new terminology for ad measurement, reducing reliance on GAID without deprecating it. Key terms include Trigger, Event, Navigation, and APIs for attribution.

Investing in a mobile-first strategy boosts customer satisfaction, retention, and LTV. Optimized apps improve user experience, enable targeted communications, and offer monetization opportunities, making them crucial for brand growth.

Adjust's new ebook explores AI-driven mobile measurement solutions like incrementality, MMM, and pLTV amid privacy changes. It guides marketers on adapting to privacy frameworks such as SKAN and AdAttributionKit.

The American Privacy Rights Act of 2024 impacts mobile marketing by limiting device-level data access. Marketers must adopt aggregated, anonymous measurement tools like AI-driven incrementality and MMM to stay compliant and drive growth.

Retail media uses retailers' first-party data for targeted ads onsite, offsite, and in-store. Major players like Amazon dominate this booming sector, offering app marketers new audience reach and privacy-compliant measurement opportunities via MMP integrations.