Tips and trends: The shopping app insights report | Adjust

Adjust has released its new shopping app insights report, packed with data and expert analysis on mobile shopping trends.
Key findings include a 61% year-over-year increase in global shopping app installs from H1 2023 to H1 2024, with Europe showing the highest retention rates at 15.6% on day one and 4.2% on day 30.
Q4 2023 experienced significant revenue spikes, with November up 34% and December up 22%.
The report covers installs, sessions, retention, cost, revenue, and click-through rates, along with regional and subvertical data.
It also provides proven strategies for user acquisition, engagement, and revenue growth, emphasizing the need for next-gen tools like digital wallet transactions, AI, VR, and AR to enhance user experiences.