AdjustDeep linking helps sports betting apps, especially newcomers, overcome challenges like cross-device fragmentation and attribution loss.
By guiding users to specific in-app content or promotions, it enhances user experience and conversion rates.
Tools like Adjust's TrueLink automate deep link creation, capture accurate attribution data, and enable seamless transitions via web-to-app scripts and smart banners.
This data-driven approach ensures efficient budget allocation and scalable growth, making deep linking a strategic asset for cost-effective user acquisition in a competitive market.
AdjustValentine's Day boosts app engagement across categories. Restaurant bookings surge 156%. Dating apps face declining installs but sessions remain resilient. Smart targeting, personalized experiences, and seasonal campaigns are key to capturing user interest.
AdjustNext-gen measurement uses AI to predict outcomes, measure true campaign impact, and holistically analyze marketing mix, enabling smarter resource allocation and faster decisions.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustMobile app marketing in 2025 focuses on AI maturity, consumer-driven data control, alternative app stores, M&A growth, and ML models for privacy-compliant measurement.
AdjustDebunking mobile measurement myths: last-click attribution remains useful, quality data beats quantity, view-through attribution needs incrementality testing, and cross-channel journeys are optimized with deep linking.
AdjustThe 2024 holiday season saw mobile apps surge, with finance apps peaking on Dec 2 and Dec 20, shopping apps spiking on Dec 1 and Dec 15, and restaurant apps hitting highs on Dec 7 and Dec 31. Post-Christmas, fitness and gaming apps boomed, with fitness installs up 46% on Jan 1.
AdjustAdjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.
AdjustMobile marketers should add streaming TV to their mix for high engagement and recall. Emotional alignment between ads and content reduces viewer drop-off by up to 60%. Use contextual targeting and partner with SSPs for emotion-based placement to succeed.
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, hi...
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes l...
Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle eve...