AdjustMobile app usage patterns over the 2024 holiday season | Adjust
The 2024 holiday season revealed key mobile app trends across categories.
Finance apps peaked early (Dec 2) and mid-month (Dec 20) for budgeting and payments.
Shopping apps spiked Dec 1 (installs +42%) and Dec 15 (+26%) for deal discovery.
Restaurant apps jumped Dec 7 (installs +111%) and Dec 31 (+152%) for festive dining.
Post-Christmas, health & fitness apps surged, with installs up 27% on Dec 30 and 46% on Jan 1 as resolutions kicked in.
Gaming apps saw major boosts, especially racing (+124%) and educational (+106%) genres around New Year.
Marketers should target early December for planning, mid-December for last-minute pushes, and post-Christmas for re-engagement with seasonal offers and resolution-themed campaigns to sustain momentum into 2025.
You Might Also Like
AdjustHow to launch and scale puzzle & match 3 games | Adjust
Puzzle and match 3 games show strong growth with 9.7B downloads in 2024. Rising CPI and CPM challenge UA, but CTR improved. Retention dips slightly while session lengths increase. Developers should use pLTV, incrementality testing, and tailored regional strategies for success.
AdjustHow to stop users deleting your app: 10 tips | Adjust
Practical strategies to reduce app uninstalls include enhancing onboarding, delivering consistent value, optimizing performance, personalizing engagement, proactive communication, social proof, preventing fatigue, using data, building habits, and rewarding loyalty. These tactics boost retention and build lasting user relationships.
AdjustHow to scale a gaming app to 1 million players | Adjust
Scaling a gaming app to 1M+ users requires AI-driven UA, personalized creatives, cross-platform storytelling, influencer collabs, ASO, and smart retention via adaptive content, community building, and localization. Deep linking improves conversion and re-engagement. Hybrid monetization with value-driven purchases, subscriptions, and dynamic pricing sustains revenue.
AdjustKey mobile app trends and insights for Ramadan 2025 | Adjust
Ramadan 2025 offers app marketers high engagement opportunities. Key verticals include e-commerce, finance, gaming, and entertainment. Data shows install and session growth across METAP. Strategies: optimize timing, personalize, use video, and emphasize social good. Adjust's tools help measure and optimize campaigns.
AdjustUltra casual games’ impact on mobile gaming | Adjust
Ultra casual mobile games captivate users with simple, meditative gameplay and ad-based monetization. They achieve high engagement via satisfying repetitive actions and visual appeal. Vietnamese studios lead in cost-effective production, leveraging data for optimized ad revenue. MMPs like Adjust aid attribution and growth.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustAdjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.
AdjustAlternative app stores: New opportunities for app growth | Adjust
App stores like Apple's and Google's face competition from alternatives due to regulations. These offer niche audiences, flexible policies, and better monetization. Developers should adopt multi-platform strategies for future growth.
More from Adjust
FIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Adjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, hi...
Vietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Connecting Adjust data to your AI workflows with the Adjust MCP server
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
How branded domains power modern customer journeys
TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes l...
Adjust x Superwall integration for subscription lifecycle measurement
Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle eve...