AdjustKey mobile app trends and insights for Ramadan 2025 | Adjust
Ramadan 2025 is a critical period for app marketers, with 75% of consumers noticing more ads and 45% engaging with Ramadan-specific campaigns.
E-commerce apps saw 28% install growth in METAP, with UAE up 126%.
Finance apps rose 18% in METAP, driven by charitable giving.
Gaming and entertainment apps saw post-Iftar engagement spikes.
Marketers should optimize ad timing for late-night and early-morning windows, leverage personalization and AI, build omnichannel experiences, use video and interactive content, emphasize social good, localize creatives, and prepare for the Eid surge.
Adjust's measurement tools enable data-driven optimization across the user journey.
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