Alternative app stores: New opportunities for app growth | Adjust

The article discusses the rise of alternative app stores driven by regulations like the EU's Digital Markets Act, which forces Apple to allow third-party stores on iOS.
These stores include OEM-specific stores (e.g., Samsung Galaxy Store), independent stores (e.g., Aptoide), and new iOS entrants (e.g., AltStore).
Benefits for developers include access to niche audiences, flexible submission policies, and better monetization terms with lower fees.
Privacy and security concerns are addressed through notarization and strict verification.
The future suggests multi-platform distribution will be essential as global regulations evolve, offering growth opportunities beyond the dominant Apple and Google stores.