Integration Conversion Measurement | Google x Adjust | Adjust

Google has announced Integrated Conversion Measurement (ICM), a new attribution approach for app campaigns that enhances reporting accuracy across iOS and Android while respecting privacy.
ICM uses on-device conversion measurement (ODM2.0) to provide event-level data in environments where traditional identifiers are limited, such as iOS 14.5+ users who have not opted into ATT, Android users in the EEA, and any users who opted out of device-level tracking.
It supports both SDK and server-to-server integrations.
Within Adjust's dashboard, ICM-attributed conversions will appear in probabilistic attribution and cross-network reporting, giving marketers clearer campaign performance insights for budget optimization.
Adjust supports clients in implementing ICM quickly.