AdjustWWDC25: AdAttributionKit, SKAN, iOS 26, and more | Adjust
At WWDC25, Apple announced key AdAttributionKit updates for mobile marketers.
New features include measurement of overlapping re-engagement conversions with conversion tags, allowing multiple simultaneous re-engagements.
Attribution rules are now customizable per ad network, enabling configurable windows and cooldowns.
Geography data via country codes will be available in postbacks for high-volume campaigns at a new crowd anonymity tier.
Additionally, testing is simplified with developer mode in iOS Settings.
These updates provide more flexibility and granularity while maintaining privacy.
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