Meta measurement updates: AMM now supported in Adjust | Adjust

Adjust is rolling out support for Meta's Advanced Mobile Measurement (AMM), enabling non-aggregated last-touch data sharing after opt-in.
Starting July 21, 2025, Meta's Engaged Views will be prioritized equally with clicks in Adjust's attribution waterfall, aligning Meta with other SANs.
Raw data enhancements include new placeholders and breakdowns.
Additionally, Meta's Aggregated Event Measurement (AEM) data changes began June 10, affecting MMP integrations but not Meta's own reporting.
These updates improve transparency and measurement consistency for advertisers.