Google Ads x Adjust: The web-to-app journey handbook | Adjust

Adjust and Google Ads have released 'The web-to-app journey handbook,' an essential guide for mobile advertisers.
The handbook highlights that users view 4.2 times more products in apps than on mobile websites, and conversion rates in apps are 3x higher.
It provides actionable steps for building seamless web-to-app flows that preserve attribution, improve conversion rates, and drive long-term value.
Key topics include campaign design, user flow, attribution, and optimization.
The guide also covers Adjust's tools like Smart Banners, Smart Scripts, and TrueLink deep linking, along with case studies from OTTO, G-Star Raw, and Ubie.
Advertisers can download the free handbook to refine their web-to-app strategies.