Enhance fraud prevention with Adjust Conversion Rules | Adjust

Conversion Rules, part of Adjust's Fraud Prevention Suite, provide a customizable decision layer for validating mobile app installs and in-app events before attribution.
Unlike standard fraud filters, these rules allow businesses to define their own criteria—such as app version, store source, region, device trust, and event patterns—to block or flag misaligned traffic.
This prevents budget waste and ensures attribution accuracy, as technically clean but business-irrelevant traffic is handled upfront.
The system includes device-level rules, skip source rules for unattributed traffic rerouting, and post-install activity rules for event validation.
By giving teams fine-grained control, Conversion Rules adapt fraud prevention to each app's unique requirements, making measurement more precise and reliable.