Turn segmentation into growth with Adjust Audiences | Adjust

This post explains how to use Adjust Audiences, a tool within Adjust's Engage pillar, to build and activate user segments for more effective campaigns.
It covers eight audience strategies: geographic targeting, acquisition-based segments (e.g., organic vs.
paid, campaign-specific), lifecycle-based targeting (installed, uninstalled, recent installs), re-engagement for inactivity, revenue and value-based segmentation, event-based targeting (e.g., cart abandoners, feature users), and combined segments that layer multiple criteria.
Key benefits include real-time audience updates and the ability to share dynamic segments directly with ad partners like Facebook, TikTok, and Google Ads, enabling efficient retargeting, win-back, and personalized campaigns while reducing manual work.
The post emphasizes that segmentation drives higher ROI by reaching the right users with relevant messages at the right time.