AdjustAdjust Growth Copilot transforms the daily routine of UA managers by replacing manual data collection and analysis with automated insights.
It provides a unified view of performance, detects anomalies and creative fatigue, tracks cohorts automatically with predictive LTV, simplifies testing with templates and diagnostics, and automates budget planning with ROAS curves and forecasts.
This allows managers to shift from reactive problem-solving to proactive strategy, spending less time on mechanical tasks and more on creative thinking and growth optimization.
AdjustWeb-to-app strategies drive higher retention and LTV by targeting high-intent users. Use native creatives, clear copy, deep linking, and attribution continuity. Measure beyond installs to optimize ROI.
AdjustSpendWorks unifies ad spend from multiple sources, automates data collection, and aligns spend with performance. It supports various collection methods, including API integrations, scheduling, and web-to-mobile tracking, enabling smarter budget decisions and improved ROAS.
AdjustMobile marketing in 2026 emphasizes multi-platform measurement, decision-ready AI insights, and linking as a growth lever. Privacy-safe personalization and predictive analytics become key. European games and APAC markets diverge, while Japan requires integrated cross-channel views. CPI declines as engagement metrics rise.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustSuper apps integrate multiple services into one platform, with Asia-Pacific leading adoption. The market was valued at $114.2B in 2025. For marketers, these closed ecosystems shift measurement toward lifecycle performance and require independent tools like Adjust for coherent data.
AdjustPulse updates add grouped campaign automation rules, Microsoft Teams alert integration, and scheduled AI reporting via Growth Copilot. Teams can now define multiple conditions per rule, receive alerts in Teams, and automate recurring Copilot reports.
AdjustThe 2025 holiday season saw entertainment installs peak post-Christmas, video streaming up 54% on New Year's Eve. Shopping installs surged Dec 26-28. Finance sessions peaked early December. Food delivery remained strong. Gaming installs and sessions peaked on New Year's Day. Travel installs rose post-Christmas.
AdjustAdjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, hi...
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes l...
Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle eve...