AdjustMobile app market predictions for 2025 | Adjust
The article predicts key mobile app trends for 2025: AI and machine learning models will mature, enabling scalable marketing insights.
Consumer-driven data control will rise amid global privacy regulations, requiring diverse measurement frameworks.
Marketers need ML models beyond GenAI for real-time performance analysis.
Alternative app stores (e.g., on iOS) will gain prevalence, offering new revenue channels.
Mergers and acquisitions will shape the market as larger firms acquire local apps.
These shifts empower app marketers to adapt, leverage AI, and navigate privacy-era challenges.
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