A mobile marketers guide to streaming TV | Adjust

Streaming TV offers mobile marketers a unique opportunity to combine the reach of traditional TV with digital targeting and measurement.
Key benefits include high engagement, performance insights, and diverse ad formats.
Viewer behavior analysis shows that 20-40% leave during ad breaks, but 26% return within 30 minutes.
Emotional storytelling is crucial: ads matching the emotional tone of surrounding content reduce viewer loss by up to 60%.
Successful ads leverage emotions like joy, trust, anticipation, and surprise.
To succeed in 2025, marketers should use contextual targeting, partner with SSPs offering emotion-based targeting, measure performance, and focus on emotional storytelling.