AdjustShopping app benchmark data for mobile marketers | Adjust
The article analyzes recent trends in shopping app growth based on Adjust's report.
Global e-commerce app installs rose 25% YoY in H1 2024, sessions 13%.
LATAM and MENAT led with install growth of 107% and 152%.
Day 1 retention averaged 18%, dropping to 5% by day 30; Europe had highest retention, North America lowest.
Revenue metrics show global median IPM increased from 1.94 to 2.25, eCPM from $1.46 to $1.87.
Average ARPMAU was $8.29, with LATAM highest at $15.34 and North America lowest at $5.29.
Marketers are diversifying partners and exploring channels like CTV.
The report highlights the need for tailored regional strategies, retention efforts, and data-driven optimization.
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