Download now! Adjust & AppLovin: Mobile app trends 2025 | Adjust

The global app industry in 2025 is at an exciting crossroads, with opportunities for developers and advertisers amidst evolving privacy regulations, emerging technologies, and shifting measurement methodologies.
Adjust and AppLovin's collaborative report, 'Mobile app trends 2025,' provides a comprehensive view of the mobile app ecosystem with benchmarks and growth strategies.
Key findings include: By Q1 2025, ATT opt-in rates reached 35% globally; global app installs increased by 11% in 2024 with sessions growing by 4%; e-commerce app installs jumped 17% while sessions rose 13%; gaming apps recorded a 4% increase in installs, with a median of 6.2 partners per app; finance app installs grew 27%, sessions increased 24%, and ARPMAU climbed to $4.1.
The report covers critical topics like AI's maturation in mobile marketing, privacy-centric measurement strategies, and e-commerce expansion on mobile platforms.