Advertising Technology Blog

Turkey's mobile app market ranks top 10 globally in downloads and time spent. Gaming installs rose 4% YoY in H1 2025. Finance app retention exceeds benchmarks. E-commerce sessions grew 4% despite lower installs.

Adjust and Google Ads launch a web-to-app handbook. Users view 4.2x more products in apps, with 3x higher conversion rates. The guide covers campaign setup, attribution, deep linking, and optimization strategies for mobile advertisers.

QR codes bridge offline and mobile, enabling seamless user journeys. Adjust's bulk generation tool lets marketers create thousands of branded, deep-linked QR codes from a spreadsheet, with real-time attribution and customization.

AI shifts mobile marketing from reactive to proactive, unifying tools into a single decision layer. Marketers get instant insights, predictive alerts, and conversational analytics, enabling faster, smarter growth.

Recent platform policy shifts allow mobile developers to link to external web shops for U.S. users. This enables D2C monetization, flexible payments, and higher revenue. Cross-platform measurement via Adjust and Xsolla's web shop infrastructure help developers optimize conversions and user relationships.

E-commerce app installs fell 14% but sessions rose 2% in 2025, showing a shift toward engagement. The new Adjust report highlights AI, personalization, and web-to-app flows as key growth drivers, with LATAM and APAC leading install growth.

Mobile marketing automation optimizes ROAS by enabling real-time, data-driven campaign adjustments. Key strategies include setting automation rules, anomaly detection, and smart alerts, reducing manual effort and improving efficiency.

Japan's app market shows strong growth in gaming (3% install rise, card and casino up 27% and 138%), finance (50% install increase), and entertainment (14% install surge). ATT opt-in rises to 21.4%, with gaming leading at 31%. The report emphasizes data-driven strategies for acquisition and engagement.

AI personalization is vital for mobile marketing. It enhances audience intelligence, creative production, engagement timing, and measurement. Starting with focused experiments and cross-team collaboration yields effective results while managing privacy and bias risks.

ATT opt-in rates reached 35% in Q2 2025, up from 34% in 2023. Education apps rose from 7% to 14%. Gaming leads at 50% for sports. Brazil has highest country rate at 50%. Improvements in prompt UX drive growth.

LLMs like ChatGPT and Gemini are becoming key app discovery channels, reducing traditional search usage. Marketers must optimize for organic visibility and prepare for emerging native ad formats.

Adjust supports Meta's Advanced Mobile Measurement (AMM) for non-aggregated data. Engaged Views will be treated like clicks from July 21, 2025. AEM data changes started June 10. Opt-in required for AMM benefits.

Data collaboration platforms help mobile marketers unify first-party data, ensure privacy compliance, and activate insights across partners. They offer secure data sharing, identity resolution, and workflow automation, enabling better targeting, campaign optimization, and scalability in a post-device-ID world.

WWDC25 introduced AdAttributionKit updates: multiple re-engagement conversions, customizable attribution rules, and country codes in postbacks. These changes enhance measurement flexibility and privacy for mobile marketers.

Marketing mix modeling (MMM) analyzes aggregated marketing data to measure impact on outcomes. Unlike media mix modeling, it includes pricing and promotions. MMM complements attribution, offering a privacy-compliant, high-level view for mobile marketers.

Adjust was title sponsor at MAU 2025, showcasing Growth Copilot, an AI solution. CEO Andrey Kazakov discussed AI in mobile growth. The team hosted events like TopGolf and a VIP Happy Hour. The blog highlights the importance of AI for marketing efficiency.

Vietnam's mobile app market is booming with high downloads and engagement. Key trends: gaming ATT opt-in rates hit 49% YoY, installs rose 3% in 2024, finance sessions surged 84% YoY, and video streaming session lengths increased. Download the report for full insights.

Adjust launches Growth Copilot beta, an AI assistant that answers plain-language questions about campaign performance, helping marketers get instant insights without SQL or dashboards.

A new whitepaper by Reddit, Sensor Tower, and Adjust explains how community-driven strategies boost mobile app growth. It offers insights on retention, revenue, and engagement, showing that trusted communities are key to long-term success.

Google's Integrated Conversion Measurement (ICM) improves app campaign attribution using privacy-preserving tech like on-device measurement. It fills reporting gaps on iOS 14.5+ and Android in EEA, providing real-time event-level data via MMPs with minimal integration changes.