AdjustOut now! The shopping app insights report 2025 | Adjust
In 2025, e-commerce app installs declined by 14% year-over-year, while sessions increased 2%, indicating a shift from acquisition to engagement.
The shopping app insights report 2025 from Adjust reveals that AI, personalization, and multi-channel journeys are now essential for growth.
Key findings include LATAM and APAC leading with 18% and 13% install growth respectively, marketplace apps achieving the longest session length (10.69 min) and highest day 1 retention (24.8%), and rising revenue in LATAM and Southeast Asia despite global ARPMAU declines.
The report offers actionable tips on web-to-app flows, deep linking, and Q4 strategies.
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