Adjust x Meta: AEM view-through reporting for iOS | Adjust

Adjust has expanded its integration with Meta to add view-through attribution reporting for AEM-eligible iOS App Promotion campaigns, starting October 27.
This update is fully integrated into Adjust’s attribution waterfall and reporting, providing a more comprehensive view of campaign performance by including installs from both clicks and impressions.
Advertisers need only enable impression device matching in the Adjust dashboard; no extra setup is required.
The feature operates within Meta’s privacy-focused AEM protocol, ensuring compliance.
SKAN reporting remains unaffected.
Meta supports up to 1-day view-through attribution for install events.
This collaboration aims to give marketers richer data while respecting user privacy.