AdjustTikTok x Adjust: Real-time iOS conversion reporting | Adjust
TikTok and Adjust have launched a new solution for near real-time iOS conversion reporting within TikTok Ads Manager.
This integration uses multiple signals, including MMP iOS-modeled conversions and SAN conversions, to provide performance metrics like conversion rate, cost per conversion, and results with minimal delay.
It enables faster campaign optimization, goal-based bidding, and scalable growth.
The feature complements existing SKAdNetwork measurement, offering immediate insights for short-term decisions while SKAN remains for long-term analysis.
Activation is simple through Adjust's data sharing settings.
This addresses a key challenge for mobile marketers: making timely decisions with reliable data.
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