External payments & mobile monetization | Xsolla & Adjust | Adjust

Recent shifts in platform policy now permit mobile developers to include links from their apps to external web shops for U.S.
users, particularly impacting iOS apps historically limited to App Store in-app purchases.
This opens opportunities for direct-to-consumer monetization, flexible payment options, and potential revenue growth.
Developers can explore web-based purchase paths, offer localized payments, and build closer user relationships.
Successful implementation requires reliable web shop infrastructure and cross-platform measurement.
Adjust provides cross-environment attribution to track user behavior from app to web, ensuring consistent conversion data.
Xsolla offers tools for building and managing branded web shops, handling payments, compliance, and fraud prevention.
Their integration with Adjust enables out-of-the-box cross-platform measurement.
This empowers developers to optimize ROAS, rethink purchase flows, and build sustainable revenue streams in the new era of mobile commerce.