AdjustTürkiye mobile app trends and growth insights for 2025 | Adjust
Turkey's mobile app market is a global force, ranking among the top 10 for downloads and time spent.
In H1 2025, gaming installs increased 4% YoY with sessions up 12%.
Finance app retention in Turkey outperformed both MENAT region and global benchmarks, with 15% on day 1 and 5% on day 30.
E-commerce installs dipped 7% YoY, but sessions grew 4%, showing resilience compared to global (-14%) and MENAT (-26%) declines.
The report offers strategic data and insights to accelerate conversions, boost retention, and measure performance precisely.
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