AdjustAdjust has announced the beta launch of Growth Copilot, an AI-powered tool integrated into its platform.
It enables app marketers to ask questions in plain language and receive instant, actionable insights and data visualizations, eliminating the need for manual dashboard navigation or SQL queries.
The tool helps teams make faster decisions, reduce reliance on data science teams, automate reporting, and improve cross-team collaboration.
It is part of Adjust's Analyze product pillar and is now available in open beta.
AdjustAI personalization is vital for mobile marketing. It enhances audience intelligence, creative production, engagement timing, and measurement. Starting with focused experiments and cross-team collaboration yields effective results while managing privacy and bias risks.
AdjustLLMs like ChatGPT and Gemini are becoming key app discovery channels, reducing traditional search usage. Marketers must optimize for organic visibility and prepare for emerging native ad formats.
AdjustWWDC25 introduced AdAttributionKit updates: multiple re-engagement conversions, customizable attribution rules, and country codes in postbacks. These changes enhance measurement flexibility and privacy for mobile marketers.
AdjustMobile marketing automation optimizes ROAS by enabling real-time, data-driven campaign adjustments. Key strategies include setting automation rules, anomaly detection, and smart alerts, reducing manual effort and improving efficiency.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustATT opt-in rates reached 35% in Q2 2025, up from 34% in 2023. Education apps rose from 7% to 14%. Gaming leads at 50% for sports. Brazil has highest country rate at 50%. Improvements in prompt UX drive growth.
AdjustAdjust supports Meta's Advanced Mobile Measurement (AMM) for non-aggregated data. Engaged Views will be treated like clicks from July 21, 2025. AEM data changes started June 10. Opt-in required for AMM benefits.
AdjustAdjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, hi...
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