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Why community wins: Reddit’s state of mobile report | Adjust

By Sensor Tower·May 11, 2025·5 min read

This blog post announces the launch of a collaborative whitepaper titled 'Why community wins on mobile,' created by Reddit, Sensor Tower, and Adjust.
The report combines data and expert perspectives to explore how community-driven strategies are transforming mobile marketing.
It highlights that community-powered platforms like Reddit deliver measurable impact in terms of increased retention, revenue, and engagement.
The whitepaper includes market trends for 2025, analysis of AI, crypto, and non-gaming user behavior, benchmarks on time spent and acquisition channels, and practical tactics from Reddit.
Adjust contributed performance insights showing that community-sourced traffic leads to stronger long-term outcomes.
The resource is aimed at mobile marketers and developers seeking to leverage community for growth.

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