PC and console measurement for the full player journey | Adjust

Adjust's PC & Console solution enables marketers to measure the full player journey across mobile, PC, console, and web, addressing the challenge of fragmented platforms and varying identifiers.
It supports three setup paths: S2S for in-game events, Web SDK for web-to-game flows, and external device ID matching for deterministic cross-device attribution.
Key use cases include Steam measurement (ad click to in-game activity using dedicated SDK or S2S) and connecting web registrations to installs.
SpendWorks and Datascape provide unified reporting of ad spend and performance alongside mobile, helping teams evaluate ROAS and optimize acquisition strategies.
This is increasingly important as cross-platform expansion grows and paid-to-organic ratios rise, pressuring marketers to identify efficient channels.