New in Conversion Rules: More control over post-install validation

Conversion Rules help marketers validate post-install activity to prevent fraud beyond attribution.
New updates include Flow Checks for event timing, sequence, and payload parameters; Source checks for S2S events with IP allowlisting; suspicious ad revenue filtering with granular controls; and Parameter Rules requiring specific SDK parameters in payloads.
These tools reduce noise, reject invalid activity, and improve data quality for reporting and optimization.