AdjustPlay to win. The gaming app insights report 2026 has arrived!
Mobile gaming remains a top performer, but rising acquisition costs are forcing a shift from rapid growth to retention as a core focus in 2026.
Developers are adding depth to games to drive long-term value and player loyalty.
The report offers latest data on installs, sessions, retention, revenue, UA costs, and ATT opt-in rates across over 20 gaming subgenres, all regions, and 21 countries.
It covers industry trends like D2C and AI creatives, performance metrics by subgenre/region/country, analysis of high-performing genres (hyper casual, strategy, casino, hybrid casual), and measurement strategies to optimize ROI.
This equips marketers and developers to adapt and maximize revenue.
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